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November 28, 2008

Blogging as a Social Media Marketing Technique

Filed under: Marketing — Tags: , , — john @ 8:09 pm

Traditional marketing techniques have started losing their affectivity. Although print ads still remain as marketing tools, these are no longer as effective as they used to be. Why? Most people nowadays are glued to the internet. In fact, there are reports that newspapers and magazine sales have started to decline because most people would rather see and hear news from the internet. The internet has it all: fresh, crisp news, eye-catching advertisements, and enticing promotions.

No wonder, most online business owners nowadays have their own websites to further promote products and services. The internet is a large market to tap and maximizing the potential of this virtual market means a lot to companies. Why not, most people nowadays are glued to the internet. People from all walks of life now turn to the internet to find general information on different subjects, to interact with friends, meet new people, read news and shop online among others.

Blogging is among the most effective communication tools used by business owners in delivering information to both existing customers and would-be clients. This is a technique which can be used to advertise, sell and eventually make profit. This technique evolved from being an online diary and eventually become one of today’s most powerful business tool.

SEO copywriters create SEO contents that are more likely to end up on top of search engine landing pages. These professionals write keyword-rich blogs that feature specific products and services. Now you might think what difference a blog creates. Blogs attract external links more quickly. Most blogs written by SEO copywriters end up being shared. These blogs are also capable of ranking new contents faster compared to websites. Blogs are more likely to be indexed by search engine crawlers compared to websites.

November 25, 2008

Social Media Marketing Techniques

Filed under: Marketing — Tags: , — john @ 5:49 pm

There is an increasing demand for websites nowadays. Unlike in the previous days, most business owners now rely on social media marketing to advance their business interest. Why not? Most people nowadays are becoming really virtual. The internet is a vast world to explore; it an avenue of endless possibilities for any online endeavor.

YouTube, for example, generates millions of visits everyday. This site has been home to a large market and has been a favorite spot for social media marketing. YouTube is a video site where one can promote websites and feature products and services.

Typical videos posted at YouTube and other social media marketing sites feature products and services, the benefits one can derive from these, the manner of using the products as well as the feedback or testimonies about the products and services. These and many others are used to promote business.

Videos are capable of generating millions of traffic to websites. Statistics of the most watched videos, for example, show that some of these get innumerable visits a day. Good videos also get to be shared or linked, increasing chances of being viewed.

Do not be misled to think that YouTube is the only existing social media marketing site. The fact is, there are still other sites which can be used for the purpose of promoting websites online. Squidoo is a website that can also be used in social media marketing. This is networking site where participants can post videos and information regarding their products and services as well as blogs. Squidoo users can also create links with related sites.

Blogging is yet another social media marketing technique that is used by most business owners nowadays. This is in part of the article boom industry where SEO copywriters take the center stage. Blogging is a good avenue for quality backlinks to your website.  Google Blogger and WordPress are examples of blog sites.

October 28, 2008

Organic SEO Copywriter

Filed under: Marketing — Tags: , , — john @ 12:51 am

I designed shirts that were printed on organic cotton and while my store sales were good my online sales were not nearly as high as I projected. I wanted to find someone that would redesign my webpage and market it so that I could begin to get the online revenue I had hoped for. I called up an online marketing company and asked about their services. I explained to them that I wanted greater online sales for my apparel business and they told me about organic SEO and SEO copywriter, as well as a number of other things to think about when marketing something online. What SEO stands for is Search Engine Optimization, meaning that when people google environmentally friendly Ts, my business will pop up towards the top. SEO copywriter you can think of is the language that reads well for the surfer so that your website will get picked up and displayed in higher rank. When I went to meet with the person I hired in person I showed up with a pad of yellow paper and a bunch of multicolored sticky notes with websites written down, so that I could show him the sites I wanted to emulate in design and what I thought was successful. He looked at my long list of sites and said, “wow this must of taken forever”. Then he showed me how to do social bookmarking so that I can save all the links I want to reference and view them from any computer. I now no longer waste time writing down long URL sites and in terms of my online sales they have gone up 5 times. I even got a call from an excited cousin talking about how they were searching for shirts on the internet and my business popped right up.

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